3 days ago
Who are FM? (Federico Mahora) is an exclusive designer brand expanding rapidly throughout the world.
We market our products via independent agents and instead of using shops, models, celebrities and TV adverts we market via word of mouth and customer referrals. This means we can keep our prices low whilst still providing quality products.
97% of the cost of fragrances in shops goes on Advertising, Marketing, Models, celebrity branding, Endorsements and Packaging? (Nicole Kidman
got 16 million for promoting Chanel no5 and adverts on TV cost £300,000 per minute)
We have over 150 fragrances and instead of marketing by giving a fancy name we market with a number and standard packaging meaning lower costs to the customer.
Many people are unfamiliar with the FM brand so are naturally a bit dubious of the quality so as we offer so much choice as a guide we direct people to the fragrance families they normally like eg Floral, Fruity, Oriental etc. However as many don't understand about fragrance families we ask customers what types of perfumes they normally like.
This helps us identify what the customer may like. We do not sell copies. Whilst a brand name packaging etc can be trademarked a smell cannot. A fragrance will smell different on different people.
We source our perfume oils from Drom in Germany and are the only other company in the world to access this other than the brands you find on the high street such as Gucci, Hugo Boss, Prada etc. Drom produce oils for over 85% of the worlds perfume houses.
We only use the highest quality oils in our products at 20% oil content in nearly ALL fragrances. This is unlike the high
street brands where they are usually between 3%-8% oil strength.
Much of our packaging is made from eco-friendly packaging and our products are all NOT tested on animals.
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